As you enter the new year focused on improving contact rates, we’d like to leave you with one final thought. Some percentage of negative labels associated with calls can be a direct result of your dialing practices (contact rate, number of attempts, high volume traffic, etc.), while others are purely in error. For a complete understanding of the call blocking and labeling problem, look beyond the negative labels that have been associated with your numbers to consider whether changes to your dialing and phone number usage strategies might be a more impactful long-term solution.
Rebekah Johnson is CEO of Numeracle, a member of the iA Innovation Council. Numeracle is the pioneer of call blocking and labeling visibility and control for call originators experiencing challenges connecting via the voice channel. To learn more about its call delivery solutions, visit www.numeracle.com.