What is RCS?
In a nutshell, it’s like SMS on steroids. There are no character limits. You can include branding, color, images, documents, and even applications (think, for instance, interactive seat selection for a flight). Most importantly, it’s native to Android devices. Rather than requiring the user to download an app (think WhatsApp, for instance), it is the default messaging app already installed on the phone. It’s the Android answer to Apple Messaging.