Just like there are rules about how you can place calls to cell phones, the TCPA (Telephone Consumer Protection Act) governs text messages, too. In broad strokes, the TCPA states that organizations must obtain written, explicit consent from the consumer before contact can be made on a mobile channel.
Accordingly, it's crucial that you are prepared to do the following:
- Acquire the consumer’s express written consent to receive messages via SMS. Written permission may include electronic or digital forms of signature (such as a website form, text message, or email confirmation).
- Maintain a record of each customer’s consent.
- Disclose useful information and opt-out instructions.
- Offer the ability to revoke consent and opt-out at any time (e.g., a keyword such as STOP.)
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